James has worked with SMEs successfully for more than 25 years.

Besides his main area of expertise in design management, product development and the protection and exploitation of intellectual property rights, James has an excellent understanding of the corporate identity design process, the branding strategy that underpins it, as well as the crucial part good design plays in marketing and business success.

James has broad sector experience including in the creative industries, manufacturing and technology companies and businesses promoting sustainable products.

As a Design Associate James has worked directly with nearly ninety client SMEs and he also coaches and mentors other businesses, professionals and colleagues in design management. In addition, he recently spent two years as a director of Brunel University’s Co-Innovate programme, promoting the university’s design-led innovation, particularly in engineering and design and providing advice and guidance to companies wishing to collaborate with the university’s academic staff, students and research activities.