Neal is an experienced design manager and experience innovator. Formerly head of design for both British Airways (working on the world’s first flat beds in business class) and railway firm GNER (the redesign of InterCity 225), in 2009 he founded leapSTONE, a strategic design management firm with the goal of helping clients get the best out of using design and creativity. leapSTONE has clients as diverse as Warwickshire County Council (innovating public services), InterContinental Hotels Group, WebGP (new models of primary care) and LOCOG (design management of London 2012 Olympic Torch).

Neal’s work as a Design Associate covers SME coaching work as well as other bespoke programmes and he has previously worked on various Design Council health challenges with the NHS.

Neal sits on the advisory board of the Brunel Business School Applied Corporate Brand Management MSc; is a Fellow of the Royal Society for the encouragement of Arts, Manufacture and Commerce; and is a visiting tutor at the Royal College of Art on the Service Design MA.