Terry Tyrrell is a business and brand strategy advisor and formerly the Chairman of Brand Union, the agency he co-founded in 1976. Brand Union grew to be one of the world's leading brand and design agencies employing over 500 people in 23 offices worldwide. Brand Union was integrated into Superunion in 2018

Terry sits on the advisory board of the Corporate Excellence Centre for Reputation Leadership and the Superbrands Council.

Terry is the Chair of the Board of Trustees and is a member of the Stewardship Committee and the Finance, Audit and General Purposes Committee.