Minnie Moll is Chief Executive of Design Council. She was previously Chief Executive of Jarrold Retail in Norwich – an outstanding experiential retailer with an award-winning department store; Joint Chief Executive of the East of England Co-op; and Executive Director of Marketing at Notcutts Garden Centres – the third largest garden centre group in the UK.

Having graduated with a creative arts degree, Minnie’s early career focused on advertising, design, innovation and strategic consultancy. She was Managing Partner of HHCL, who were named ‘advertising agency of the decade’, before working as Global Marketing Director of ?What If!, a leading innovation company that won the Sunday Times/Great Place to Work Institute ‘Best Place to Work in the UK’ for two years running.

Minnie has an excellent track record of purpose driven leadership and building strong organisational cultures. She was voted Vistage Business Leader of the Year in 2020 and listed as one of the 100 Most Inspirational Women in Suffolk and Norfolk in 2018. She was appointed by HRH Prince Charles in 2016 as his Ambassador for Responsible Business in the East of England as part of Business in the Community. Minnie has been a board member of two Business Improvement Districts (BIDs) and a Town Deals Board.