Giles Redmayne is a founding partner and the Managing Director at brand and design consultancy, Purpose.

Giles had a clear vision of what he wanted to achieve from as young as fifteen. Simply put, to marry his passion for design with his entrepreneurial business spirit.

Giles initially focused on a firm grounding at the heart of marketing to ensure he had a clear understanding of what ‘keeps clients awake at night’ before setting up his first design business in 1996. Whilst still managing Reef, Giles set up Purpose in 2003. Delivering leadership, new business and client specific consultancy. Giles’ range of sector experience is broad and spans FMCG to property, youth brands to airlines, public service to technology.