Stephen Cheliotis is a leading brand consultant with a wealth of experience in brand and market evaluations and in providing strategic marketing and business counsel to senior management.
He is currently Chief Executive of The Centre for Brand Analysis (TCBA) and Chairman of the UK Consumer Superbrands, Business Superbrands and CoolBrands Councils. Stephen speaks on brand management at conferences and events while commenting on branding and marketing issues for the international media.
Stephen is a Visiting Professor at the London Metropolitan University Business School and Course Patron for their MSc in Brand Management. Stephen has an interest in the role brands play (and should play) in shaping communities and environments. He also has a keen interest in the role of design, in its many different forms, in building brand value and differentiation.