PearsonLloyd’s A Better A&E has been awarded Best In Book at the Creative Review Annual 2014. The project was developed as part of our Reducing violence and aggression in A&E Design Challenge.

The Creative Review Annual celebrates the best visual communication work across advertising, design, and digital from the past year.

A Better A&E came out Design Council Challenge to develop a solution to reduce levels of violence and aggression towards frontline hospital staff.

The multidisciplinary team, led by design studio PearsonLloyd, set out to create a better experience in A&E by improving the visitor’s experience of the service and the staff’s ability to deliver it.

The result is a three-part set of solutions:

  1. The Guidance Solution is an information package that greets patients on arrival, to ensure they have all the necessary information about the department and how it works via on-site signage, leaflets, and screens.
  2. The People Solution provides a forum for staff working in the department supporting their interactions with frustrated or aggressive patients.
  3. The Toolkit is a set of free high-level design recommendations available online for NHS Trusts to make improvements to their department.

A process map forms the core of the The Guidance Solution, which depicts the entire A&E process as a series of stages with a pause (or wait) between each. This is complemented by panels installed throughout the department so patients always know where they are within the department and at what stage of care.

The project was piloted at Southampton General Hospital and St George’s Hospital, London – and the results have been dramatic.

The impact evaluation showed a 50% reduction in threatening body language and aggression with 75% of patients reporting that the improved signage reduced their frustration whilst waiting to be seen.

In addition to the two pilot trusts, a number of sites across the UK have already adopted the design solutions. To find out more about the solutions and how to implement them in your A&E, visit ABetterAandE.com

Partner with us

We work with businesses, local authorities, universities, and foundations.

Find out how

News & opinion

Improving lives for those living with arthritis with Design Council Spark We caught up with Kate Croxton, Head of Professional Engagement at our partners Arthritis Research UK, to find out more about the impact that Spark has had on their work so far. We caught up with Kate Croxton, Arthritis Research UK, to find out more about the impact that Spark has had on their work so far.

Feature — 13/07/2018

Dyslexia and design Is Dyslexia a weakness or a strength? Designers Ab Rogers and Jim Rokos discuss how they feel dyslexia enables them to think differently. Is Dyslexia a weakness or a strength? Designers Ab Rogers and Jim Rokos discuss how they feel dyslexia enables them to think differently.

Feature — 09/01/2018

Video: Design Council presents Design in the Public Sector Our 16 week intensive programme of support for local authorities who are seeking to address a service challenge. Our 16 week intensive programme of support for local authorities who are seeking to address a service challenge.

Feature — 19/09/2017

Design in the Public Sector FAQs Have a question about your Design in the Public Sector application? The answer is probably here! Have a question about your Design in the Public Sector application? The answer is probably here!

Feature — 20/07/2017

Learning Self-Care from Yangzhou: a World Healthy City Is Yangzhou, where buildings, public spaces and social programmes have been organised to help citizens stay healthy, a perfect example of a "healthy city"? What does a healthy city look like? Is Yangzhou, where buildings & public spaces have been organised to help citizens stay healthy, a perfect example of a "healthy city...

Feature — 16/05/2017

Resources