We’ve joined forces with a number of British design universities to launch Design Academy.

The new initiative, supported by Creative & Cultural Skills, was created in consultation with key industry and education figures. The six month consultation revealed a growing need for more designers that can support and manage innovation within industry, and help it to respond to ever more complex challenges.

The syllabus aims to address these needs by improving student employability and versatility so that the UK will benefit from a more diverse design workforce and designers working in a greater range of sectors.

Matt Candy, European Leader and Managing Partner of IBM Interactive Experience, took part in the consultation and commented: “At IBM Design we strongly believe that great design is about crafting memorable experiences that delight our users and help shape the future. We believe that the new Design Academy offers a fantastic opportunity for students to begin that journey.

The founding universities of the Design Academy are:

1. London College of Communication, University of the Arts London
2. Manchester School of Art, Manchester Metropolitan University
3. Norwich University of the Arts
4. Nottingham Trent University

Design Academy will complement existing design courses and give students an additional ‘edge’ by exposing them to material often not encountered until master's level programmes. Following a trial of the Design Academy training, one student commented: “I can do anything with my degree, not just design wallpaper like my dad thinks!”

The Design Academy is...a chance to work collaboratively with a highly regarded organisation.

Professor Lawrence Zeegen, Dean of the School of Design

Professor Lawrence Zeegen, Dean of the School of Design at London College of Communication, University of the Arts London says:

“This is a unique opportunity for the School of Design at LCC to work closely with the Design Council's Design Academy; we are excited by the prospect of cross-disciplinary creativity – design thinking and design doing to create solutions that will contribute towards a better society. The Design Academy is the 'value-added' for our students; a chance to work collaboratively with a highly regarded organisation.”

Each year, the module will tackle a major societal challenge that Design Council is currently working on. In its inaugural year, the focus of the programme will be Design for Care.

Any other universities wishing to be involved should contact Design Council. 

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