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Embedding design across Network Rail

Embedding design across Network Rail

22 March 2022

How we delivered

As Network Rail’s strategic design partner, we support them to embed design across everything they do, from organisational design principles to the identity design for their famous ‘Double Arrow’ logo. 


We ran eleven stakeholder workshops in London, Manchester, Bristol and Glasgow to help Network Rail define a vision for small and medium-sized stations of the future. Our findings reframed the railway station from a place to catch a train into a community passenger hub.  

The next phase of the project, called ExploreStation, is underway to co-design and prototype what these stations will be. We have engaged with 680 participants online and at in-person workshops held in Sheffield, Bristol and Cardiff. We gathered 2,098 comments on, and 6,024 visitors to, our online Commonplace platform. We will host the Commonplace platform again, alongside more workshops online and in-person in London, Brighton, Liverpool and Manchester. Immersive VR experiences are planned in Paisley, Manchester, Shildon, York and Hereford. 

Explore Station Hub


delegates representing Network Rail’s customer base and supply chain attended 11 ThinkStation workshops.

98 %
of attendees felt they had an increased understanding of Network Rail’s principles of good design.

6000 +
people have engaged with ExploreStation in-person and online.

85 %
of participants felt like they have new insights and techniques to take back to their organisation.

Inclusive Design Guidance

We worked with Network Rail during the launch of its Inclusive Design Guidance to bring together stakeholders from across the country for a series of aspirational workshops focused on the value of inclusive design. 


The cross-fertilisation of ideas was great, as was the dialogue and opportunity to create a vision.

Alan Hughes AH Architects

Value of Design

On behalf of Network Rail, we conducted research into the value of design, demonstrating the financial, social and environmental benefits of the rail network. This included highlighting six case studies from across the UK and Europe, and recommendations for embedding design within infrastructure to maximise this value.

Value of Design Report


Network Rail

Category: Place & Infrastructure

Network Rail Design Principles

Our Principles of Good Design provide the tools to enable Network Rail’s assets to support a world class service.

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