Ideas to Action
Ideas to Action aimed to find new ways to overcome inequalities in physical activity, which persisted, or even worsened, through the pandemic. We brought together organisations with great ideas to support people facing key barriers to being active. Participants worked closely with design experts to further develop their ideas, projects, products or services. The programme was delivered by us and supported by Sport England with funding from the National Lottery.
How we delivered
With a mission to use design tools and methods to reduce inequalities in physical activity, the programme was about doing things differently: working together and designing new solutions – based on what people want and need – to encourage people to become more active.
Using our Framework for Innovation and Double Diamond, the programme supported teams to further explore the needs and wants of their users and place them at the heart of the decisions they make and the service, products and places they design. The programme also developed key skills and capabilities to embed new ways of working across the sector.
Two cohorts built their skills and capabilities through a series of online masterclasses, workshops, campfire sharing sessions and one-to-one coaching calls over the course of one 6-month programme and another 4-month programme.
Resources were also made available to the public through a microsite including a resource hub, a public webinar with inspirational talks from four Design Council Experts, sixty free one-hour coaching calls were available and a podcast series was created with the community innovation teams.
Category: Public sector & social innovation
Double Diamond Model
Model created to help teams further explore their user requirements.