As part of our flagship Design Economy 2018 research, we present seven case studies, which bring to life how a selection of different firms use design. For an introduction to the case studies, please see here.

City ID is a city information, urban and wayfinding design company based in Bristol and working internationally. It was founded by Mike Rawlinson and Sara Crossley in the late 1990s. Through his experience in town planning and urban design at Bristol City Council, Rawlinson identified an opportunity to provide high quality place-based city information and wayfinding services.

In this video, Founder and Design Director Mike Rawlinson explains how their first project for Bristol City Council – which introduced the idea of ‘Legible Cities’ – led to work nationally and internationally. This has included wayfinding projects for airports, integrated transport systems, bike share systems, and large parks – with work for the Olympic Park and New York City’s Department of Transportation.

Having been one of the first firms to use graphic and information design in an urban environment, City ID has seen a rapid expansion of work in the North American market which now makes up around 70-80% of their annual turnover. They have pioneered a new market for design at scale in the built environment in the UK and internationally.

Photo: City ID; Copyright City ID 2018

Video: James Oriel

Thanks to: Mike Rawlinson, Alex Hendrie, Rebecca Greenwald and Eleanor Jubb

Contact

For more information please contact:

The Design Economy 2018 Report

Download The Design Economy 2018 report on the state of design in the UK, and its value to the economy.

View

News & opinion

The Design Economy 2018 – Introducing the case studies Design Council commissioned seven case studies to sit alongside the economic analysis and survey from the Design Economy 2018, bringing to life how some firms are using design. We commissioned seven case studies to bring to life how some firms are using design in a systematic or strategic way.

News — 14/09/2018

Why design is integral to the future of UK exports Design will play a major role if we are to increase to reach the government’s ambition of raising exports as a proportion of GDP by 5%. Design will play a major role if we are to increase to reach the government’s ambition of raising exports as a proportion of GDP by 5%.

News — 24/08/2018

Diversity and business performance – is there a link? The 2018 design economy is 78% male, which is a higher figure than for the wider UK workforce (53% male) and has not improved since the last edition of the Design Economy in 2015. To what extent might inequalities be holding the design economy back from achieving its full value to the UK economy? To what extent might inequalities be holding the design economy back from achieving its full value to the UK economy?

Feature — 13/08/2018

Not at the heart of the NPPF but definitely in the mind We are pleased to see that design plays a much more prominent role in the revised National Planning Policy Framework. We are pleased to see that design plays a much more prominent role in the revised National Planning Policy Framework.

News — 07/08/2018

The right design for productivity Our response to the government's Business Productivity Review. Our response to the government's Business Productivity Review.

News — 23/07/2018

Resources