As part of our flagship Design Economy 2018 research, we present seven case studies, which bring to life how a selection of different firms use design. For an introduction to the case studies, please see here.

Fjord is an international design and innovation consultancy which was acquired by Accenture Interactive in 2013. Fjord has since grown from 250 people to over 1000 designers in 27 studios across the world.

In this video, Group Director Celia Romaniuk discusses the merger, which sought to allow Fjord’s culture to grow and thrive, as well as some of the design approaches Fjord apply in their work with clients.

The acquisition is indicative of a recent trend of large global consulting firms acquiring design studios to expand their service offering to clients. Now five years into the merger, Fjord has seen a shift in the scale of their clients. They work with some of the largest companies in the world, across telecommunications, finance and banking, energy, automotive, and retail. In the same period, understanding of design within the business world has grown dramatically. This means that Fjord increasingly work with CEOs and board-level executives who are interested in the role that design can play in strategy.

Fjord helps clients embed design in their organisations as a mindset and process that has the potential to drive innovation. This means scaling design within an organisation, bringing different people together to solve problems and come up with ideas and embedding an understanding of design within the organisational culture.

Photo: Fjord/Paul Raeside; Copyright Paul Raeside 2018

Video: James Oriel

Thanks to: Celia Romaniuk, Orla Hennessy, Rebecca Greenwald and Eleanor Jubb

Contact

For more information please contact:

The Design Economy 2018 Report

Download The Design Economy 2018 report on the state of design in the UK, and its value to the economy.

View

News & opinion

Uniti cars: From Sweden to Silverstone, the electric car revolution Swedish automotive start-up Uniti’s first eco-friendly city car will be built at a facility in Silverstone Park, home of the British Formula 1 Grand Prix. Swedish automotive start-up Uniti’s first eco-friendly city car will be built at a facility in Silverstone Park, home of British Formula 1.

Feature — 11/12/2018

London isn’t the only option – the growth of regional creative hubs Mike Rawlinson, Design Director and Founder of City ID, a city information and wayfinding design company based in Bristol, tells us how his organisation has benefited from being local and the introduction of their design award for students. Mike Rawlinson, Design Director and Founder of City ID, tells us how his organisation has benefited from being local

Feature — 11/12/2018

Watch: The Design Economy 2018 – Localisation The design, creativity and innovation that takes place in the regions throughout the UK, and how firms do not have to be based in London to flourish. Design throughout the regions of the UK, and how firms do not have to be based in London to flourish.

Feature — 10/12/2018

The Guardian: The benefits of design thinking Earlier this year The Guardian underwent a print and online redesign led by creative directors with the input of senior designers and editors. Here Alex Breuer, Executive Creative Director and Tara Herman, Executive Editor, Design tell us about how they feel design thinking benefited them. Alex Breuer, Executive Creative Director and Tara Herman, Executive Editor, Design tell us how design thinking has benefited The Guardian.

Feature — 21/11/2018

Our response to the 2018 budget If the Chancellor is to “meet the needs of a new age” investing in design, across the economy, is a key part of the solution. If the Chancellor is to “meet the needs of a new age” investing in design, across the economy, is a key part of the solution.

News — 30/10/2018

Resources