11 lessons: managing design in 11 global brands

Report
20/01/2007

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Inside you will find

  • Practical lessons on design process

 Including case studies from:

  • Alessi
  • BSkyB
  • BT
  • LEGO
  • Microsoft
  • Sony
  • Starbucks
  • Whirlpool
  • Virgin Atlantic Airways
  • Xerox
  • Yahoo 

This will interest

  • Designers interested in learning about how global companies use design principles
  • Managers and brand managers looking for usable lessons on design process

How do leading companies incorporate design into their business practice?  

Our in-depth study of the design processes used in eleven global brands gives a real insight into the way design operates in these firms, and delivers usable lessons for all designers and managers. 

If you want to find out more about the quantitative research we used you can download our methodology report.

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Resources

The Guardian
The Guardian

The Design Economy 2018 – The Guardian The Guardian is a news publication of The Guardian Media Group. It has a long history of strong design culture and a highly ‘design literate’ readership. The Guardian is a news publication of The Guardian Media Group. It has a long history of strong design culture and a highly ‘design literate

Case study — 14/11/2018
Monzo card
Monzo card

The Design Economy 2018 – Monzo How the creators of the banking sector's most iconic new bank card use design to build trust and differentiate themselves to customers and investors. Design-led innovation in the banking sector.

Case study — 10/10/2018
Studio Moross
Studio Moross

The Design Economy 2018 – Studio Moross Studio Moross is an interdisciplinary design and creative studio, specialising in work for the music industry, entertainment sector, consumer packaged goods, and food and beverages. Here, they discuss how their culture of collaboration and openness is tackling a lack of diversity in design. Tackling a lack of diversity in design.

Case study — 17/09/2018

HYDRO: Driving up production How our Design for Supply Chains programme helped HYDRO designs drive up their production and improve market positioning How our Design for Supply Chains programme helped HYDRO designs drive up their production and improve market positioning

Case study — 11/10/2016

Lancaster University Design coaching helped Lancaster University to commercially develop an idea that could provide an alternative to animal testing. Design coaching helped Lancaster University to commercially develop an idea that could replace animal testing.

Case study — 10/03/2016