11 lessons: managing design in 11 global brands


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Inside you will find

  • Practical lessons on design process

 Including case studies from:

  • Alessi
  • BSkyB
  • BT
  • LEGO
  • Microsoft
  • Sony
  • Starbucks
  • Whirlpool
  • Virgin Atlantic Airways
  • Xerox
  • Yahoo 

This will interest

  • Designers interested in learning about how global companies use design principles
  • Managers and brand managers looking for usable lessons on design process

How do leading companies incorporate design into their business practice?  

Our in-depth study of the design processes used in eleven global brands gives a real insight into the way design operates in these firms, and delivers usable lessons for all designers and managers. 

If you want to find out more about the quantitative research we used you can download our methodology report.

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