Inside you will find
- Design and business performance
- The advantage of being a design-alert business
- How UK businesses use design
- Design and R&D
- How the research was conducted
This will interest
- Businesses who wish use design to add value to their offer
Design can directly and significantly improve sales, profits, turnover and growth.
Using and valuing design brings bottom line benefits, and those who understand and act on this insight have a competitive edge over the rest.
This report provides evidence of how businesses use and understand design, how design adds value to their offer and how it impacts on their performance.