RED Paper 02: Transformation Design

Report
01/02/2006

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Inside you will find

  • Background to RED
  • Introduction 
  • Four examples of good transformation design
  • The complexities of modern design and how transformation design can help 
  • Six characteristics of transformation design
  • Information about the split between 'traditionalists' and 'transformers' in design

This will interest

  • Multi-disciplinary design professionals
  • Design education professionals
  • Change and transformation managers

This paper sets out the characteristics of the emergent discipline that is transformation design.

It identifies a nascent but growing community of practice. It highlights an under-supply of designers equipped to work in this way. And it explores the market for, and the challenges facing, designers who are starting to work in this new discipline. 

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