Above all, this programme has the potential to deliver new, scalable and sustainable solutions that meet the needs and aspirations of our ageing communities across the UK.

Rt Hon Prof. Paul Burstow, former Minister of State for Care

Overview

Background: An ageing population

A vastly improved life expectancy – one of the great triumphs of the previous century – looks set to be one of the great challenges of this one. 

The UK is undergoing a demographic shift that will have far-reaching consequences for society, the economy and public service provision.

For the first time Britain’s over 65s outnumber people under the age of 16. By 2020, the Office for National Statistics predicts that people aged over 50 will make up almost one third (32%) of the workforce and nearly half (47%) the adult population. These demographic trends and the resulting impact on public finance are unprecedented.

The implications for an ageing society affect all of us, across generations and will touch every part of our lives, presenting challenges for individuals, families, communities, employers, service providers and government. Responding to the needs of people in later life is one of society’s most crucial and growing issues.

We need to think in a radically different way, using the lived experience of people in later life, collaboration and community engagement to better understand their needs and wants for an improved later life.

We are looking for innovations that help us, as we age – to stay active, happy, healthy and connected.

What will the programme achieve?

Over the three years of the programme, Transform Ageing will demonstrate that combining social entrepreneurship and community action with world class design practice can drive positive change, responding to the challenge of our ageing society.

The programme aims to ensure that the best innovations reach people in later life as quickly as possible and positively transform their experience of ageing.

Will Transform Ageing happen elsewhere?

Once Transform Ageing has been successfully rolled out in the south-west we will aim to replicate it in other areas of the country.

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What’s happened so far

We have worked closely with communities in Cornwall, North Devon, Somerset and Torbay to understand what people need and want, what would improve their experience of ageing and what would make a difference to their day-to-day lives.

Recognising that those with first-hand experience provide unique insight, we brought together groups of people in later life, their friends, families and carers, social entrepreneurs and public-sector leaders in each of the four locations and worked with them collaboratively on their selected ageing challenge.

This research and insight has led to the development of six innovation briefs:

  1. Steps to a positive future
  2. Mobility and transport
  3. Life transitions
  4. Caring about carers
  5. Right information, right time
  6. Making connections

We are seeking social entrepreneurs who can respond to these briefs and apply for award funding to help develop and implement their ideas in Cornwall, Devon (including Plymouth and Torbay) and Somerset.

A number social entrepreneurs have already successfully responded to the innovation challenge and through Transform Ageing will now receive funding and support to deliver lasting social impact in the region. Click here to view the full list of awardees.  

To read the briefs in full please download the Call for Applications document.

How to apply?

Key dates

Venture (scale it) awards final round

  • Applications opens 28 August 2018
  • Applications closes  17 September 2018 9am

We'll be looking for social entrepreneurs with innovative product and service solutions to support healthy, happy and active later lives to respond to one of the following innovation briefs:

  1. Steps to a positive future
  2. Mobility and transport
  3. Life transitions
  4. Caring about carers
  5. Right information, right time
  6. Making connections

Why you should apply

Transform Ageing presents an opportunity to make a difference not only to individuals, but to entire communities, with awards of up to £50,000 to help you develop and grow your idea from a total award pot of up to £822,500. You'll also get regular dedicated support, including access to experts in a range of fields including design, business and finance to help you develop and strengthen your idea.

To find out more about the programme contact Jo Gajtkowska, Head of Social Innovation.

View the briefs

To view the briefs please download the Call for Applications document. 

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Latest news

Down the rabbit hole: Transform Ageing’s journey into system change Charlotte Burrows is Social Innovation Programme Manager at Design Council. Here, she discusses our Transform Ageing learning journey on system change. Charlotte Burrows, Social Innovation Programme Manager at Design Council, discusses our Transform Ageing learning journey on system change.

Feature — 11/07/2018

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