Areas of Expertise
Innovation - defining opportunity spaces and and developing relevant new propositions, User Centred Research & Design - methods to gain insights into peoples latent needs, Product & Service Design - how to define and develop relevant new products and services
Neil is a passionate advocate of the power of Design to transform organisations, make peoples lives better, create relevant new offers and drive growth.
Neil is a Design & Innovation Consultant working with organizations at all stages of growth. He has worked with many sectors from high technology to healthcare and worked with start-ups, universities and the third sector as well as many blue-chip corporations. Recent clients include 3M, IKEA and Samaritans. Alongside his own practice Neil is a Design Council Associate, NESTA Associate, and a visiting tutor at the Royal College of Art Service Design Master’s course. Neil regularly speaks on the transformative power of design, has been featured in a number of books, publications and newspaper articles, and has even made it onto BBC2. Neil has also jointly authored a book “Brand Romance” published by Palgrave McMillan, which describes the 15 design principles that are essential to the building of a loved brand. Neil has led pioneering work over the last 25 years, delivering projects and programmes that contribute to organizational change and growth by embedding design-led innovation capabilities at scale.