Laurie Goodman

As an undergraduate I studied architectural history, and at the end of my programme I felt a strong pull to proactively participate in the industry, rather than observing and critiquing from the sidelines.

This urge led me to the Bartlett School of Architecture, to study Spatial Design in a course that encouraged students to explore the reciprocal relationship between space and society. The approach I learnt there formed the foundations of my appreciation for the value of design, and as a graduate I went to work at a ‘human-centred’ interiors practice, specialising in workplace strategy and design.

Six years later, I still advocate professionally for the value that design can bring to organisations in my capacity as a Senior Strategist. I specialise in delivering RIBA stages 0,1, and 8 (or their equivalents), meaning that I work with clients to write design briefs and then evaluate the success of a design after completion. My remit covers anywhere somebody goes to work for the day - whatever the nature of their work might be - for a variety of types of organisations such as FTSE 100s, creative agencies, local authorities and universities.