Our story

2015 is Design Council’s 70th anniversary. To celebrate, we’ve searched our archives, discovering previously unseen photographs which tell our story of seven decades of championing design that improves people’s lives.

Established by Winston Churchill’s wartime government in December 1944, our founding purpose was to elevate the UK’s industrial design standards in goods manufacturing to support Britain’s economic recovery.

Over the years, we have responded to socio-economic trends and needs. Our mandate has evolved to encompass design’s role in delivering public services, strengthening business and enhancing our built environment.

Every day, design affects every one of us. From the moment you wake up, you encounter products and services that have been deliberately designed to improve your life. In this way, designers exercise social responsibility by solving human problems big and small.

During our 70-year history, Design Council has made a significant and tangible contribution to solving some of the UK’s most complex challenges by providing design support and the advice, tools and know-how to bring about positive change. 


The tile of the main showcase

  1. 1940s

    Designing industrial recovery

    In the early forties, still in the midst of World War II, Winston Churchill's government began to plan Britain’s economic recovery.

    Laying the foundations

    In December 1944, the British government anticipated a fiercely competitive post-war world, where it would need to produce high-quality products that were attractive to both domestic and foreign markets. To oversee this mammoth task Hugh Dalton, President of the Board of Trade, founded the Council of Industrial Design (‘the Council’).

    (Image: A meeting of the Council of Industrial Design ©Design Council / University of Brighton Design Archives)

    Getting the message out

    In autumn 1946, the first high-profile project organised by the Council opened at the Victoria and Albert museum in London.

    The Britain Can Make It exhibition promoted and displayed a broad range of the best in contemporary British design and manufacturing, including clothing, household furnishings, office equipment and civil transport. The show’s subtitle, ‘Good Design and Good Business’, was significant to the Council’s vision – design was the key to driving British industry.

    The exhibition was a great success, attracting nearly one and a half million visitors, highlighting the general public’s newfound interest in how design could improve their lives.

    (Image: The packaging display at the Britain Can Make It exhibition ©Design Council / University of Brighton Design Archives)

    The media embraces design

    Following the success of the Britain Can Make It exhibition and sensing the thirst for improved product and service design, the Council implemented an intense programme of exhibitions, conferences, courses and publications. This included Design magazine (1949-99), published to ‘educate’ British manufacturers, retailers and the public on design matters. 

    The Council’s Information Division, responsible for developing a national audience for well-designed products, collaborated with the BBC to create a series of educational programmes to bring the idea of ‘good design’ straight into British homes.

    (Image: Design Centre TV Broadcast – What is it in a chair – October 1947 – centre: Sir Gordon Russell, the Council’s Director 1947-59 ©Design Council / University of Brighton Design Archives)

    Education, education, education

    Reforming design education in Britain and providing adequate training for designers were regarded as crucial to the production of high-quality industrial products capable of competing in a post-war global market.

    Design education was top of the Council’s agenda, with a comprehensive programme of specialist courses for designers and design appreciation seminars for educators, manufacturers and retailers.

    (Image: Designers’ Refresher Course – 1947 ©Design Council / University of Brighton Design Archives)

  2. 1950s

    Design and the public

    The fifties saw design recognised as a driving force behind the economy and capture the British public’s imagination.

    The Festival of Britain

    In the summer of 1951, the Council was integral to the organisation of the Festival of Britain. This nationwide series of events and exhibitions celebrated 'the British contribution to civilisation, past, present and future, in arts, science and technology, and in industrial design'.

    The Council managed the Festival’s centrepiece, selecting the street furniture, graphics, signage and the industrial products on display at the South Bank Exhibition in London, which received 8.5m visitors over a period of five months.

    (Image: Dome of Discovery at the South Bank, London - 1951 ©Design Council / University of Brighton Design Archives)

    Professionalising design

    Working in tandem with the Council’s Information Division, the Industrial Division focused on persuading British manufacturers of the importance of raising their products’ standards by employing professional designers and design consultants.

    A programme of national and international design conferences organised by the Council played an important role in advising as well as promoting the value of design to British industrialists and retailers, redefining it as a driving force behind the economy.

    (Image: Furniture Conference in London, Sir Gordon Russell (L), Director of the Council of Industrial Design and Ernest Race (Centre), designer and manufacturer - 1953 ©Design Council / University of Brighton Design Archives)

    A new HQ in Haymarket

    The Design Centre in Haymarket, London provided the Council with headquarters and an opportunity to showcase and endorse contemporary design on a permanent basis.

    Opened in 1956 by Prince Philip, the Duke of Edinburgh, the Centre staged a number of exhibitions that proved very popular, touring major department stores in towns and cities across the UK under the theme 'The Design Centre Comes To...'. In 1957, a further Design Centre opened in Glasgow.

    (Image: The Design Centre, 28 Haymarket, London - 1956 ©Design Council / University of Brighton Design Archives)

  3. 1960s

    British design goes global

    British design made waves around the world, while at home manufacturers started to invest more in professional product development and designers.

    Changing priorities

    The 60s saw improved living standards, a buoyant demand for high-quality British goods and increased investment in scientific research as well as technological development. None of these factors, however, could prevent the decline of the British manufacturing industry and the shift towards a service sector economy.

    The Council had achieved one of its goals of raising awareness of design within the general public. It then turned its energies towards industry and education.

    (Image: British souvenir competition judging with Terence Conran, second from right -1965 ©Design Council / University of Brighton Design Archives)

    The Design Index

    One of the Council’s most successful initiatives of the decade, the Design Index was an exhibition of well-designed products for trade buyers and members of the general public. Each product was photographed or shown with a sample and accompanied by relevant information at the Design Centre.

    The Design Index was instrumental in the Council’s efforts to support British-made goods, encouraging manufacturers to invest in product development and designers.

    (Image: The Design Index – 1961 ©Design Council / University of Brighton Design Archives

    Design and the rise of technology

    Technological innovation was integral to the production of new and better products. In order to promote awareness in industry of Britain's technical resources and transfer of technology, the Council increasingly focused its educational agenda on exhibitions, congresses and courses promoting links between industrial design, technology and engineering.

    (Image: Design appreciation course for engineering students - 1962 ©Design Council / University of Brighton Design Archives)

    Exporting British design

    During the 1960s, as traditional export markets continued to change, the Council devised a targeted exhibition programme abroad on behalf of the Board of Trade and the British Council in an effort to promote British goods in existing as well as new export markets, including Russia and Nigeria.

    At home, the Council’s exhibition programme increasingly included shows sponsored by manufacturers.

    (Image: British Design Exhibition, Moscow – 1964 ©Design Council / University of Brighton Design Archives)

  4. 1970s

    Rewarding design talent

    Design had made its mark on British culture. The seventies saw a new generation of designers poised to professionalise the industry even further.

    Showcasing excellence

    To recognise excellence in British manufacturing, in 1964 the Council had introduced ‘the Swingtag’, symbolising its endorsement of quality products selected for the Design Index.

    A simple, bold design of a black and white quartered triangle, the Swingtag allowed manufacturers to promote the official mark of quality design in their advertising and retail activities. By 1970, the Swingtag had featured on thousands of products.

    (Image: Display to celebrate the sale of the 100 millionth Council of Industrial Design Swingtag – 1970 ©Design Council / University of Brighton Design Archives)

    The new design scholars

    By 1972, the Council of Industrial Design’s remit had evolved so much that it decided to change its name to Design Council, reflecting its focus on the promotion of links between industrial design, technology and engineering.

    During the 70s, Design Council undertook the management of a number of prizes, awards and scholarships on behalf of external institutions and companies, including the British Design Awards, the Duke of Edinburgh Prize for Elegant Design, Schools Design Prize, BICC Engineering Design Prize and the Leverhulme Travelling Scholarships in Industrial Design.

    These awards and scholarships were crucial in publicising outstanding achievements by British industry as well as supporting young designers and engineers.

    (Image: Duke of Edinburgh Prize winner Derek Power, with a range of atomic physics teaching apparatus made by Teltron Ltd. - 1971 ©Design Council / University of Brighton Design Archives)

    Design Council in print

    The economic stagnation of the 1970s affected product development in the consumer and contract goods industries. In 1973, Design Council set up a Design Advisory Service offering direct help and advice to manufacturers.

    With the acquisition of a manufacturing magazine called Engineering and the publication of the Design Guides, Design Council was able to provide industrialists and designers with updated technical information on engineering design, from conception to market.

    (Image: Copies of Engineering – acquired by Design Council - 1973 ©Design Council Manchester Metropolitan Slide collection)

  5. 1980s

    Design comes of age

    As well as rampant consumerism and a demand for increased quality, the eighties heralded a new, more human-focused core for design.

    The dawn of social design

    During the course of the 80s, Design Council added a number of exhibitions to its traditional programme, focusing on contributions made by designers to address social, regeneration and environmental issues.

    The ‘Vandalism’ exhibition in 1982, ‘Design for Need’ and ‘Regeneration by Design’ in 1985 and ‘The Green Designer’ in 1986 reflected the broader concerns of the period alongside practical and sustainable design proposals to tackle these issues.

    (Image: ‘Oxtrike’ tricycle, Design for Need, exhibition - 1985 ©Design Council / University of Brighton Design Archives)


    The recession of 1981 severely hit the British manufacturing industry, restricting its investment in new design and development work.

    (Image: Drive Forward exhibition. PM M. Thatcher (L), Keith Grant, DC Director (C) and Sir William Barlow, DC Chairman (R) - 1984 ©Design Council / University of Brighton Design Archives)

    Design takes a lead

    Poor design was a major factor in Britain’s industrial decline at home and abroad, as customers became more demanding, expecting both quality and value for money. It was clear that major changes needed to be made.

    Design Council’s flagship magazines, Design and Engineering, broached the subject of poor design with industry directly - successfully addressing problems such as funding the development of innovative products, the implications of new technologies in product design and how to better educate industrial designers.

    However, the short-lived recovery of the late 1980s ended abruptly on ‘Black Wednesday’ in September 1992.

    (Image: Engineering, Design, and Design Selection Magazines ©Design Council / University of Brighton Design Archives)

    A one-stop shop for design

    Throughout the 80s, Design Council’s Design Centre continued to play an important role in endorsing British products and manufacturers, focusing on excellence in design through exhibitions and awards.

    By 1985, the Design Centre included a bookshop, a shop, and the Innovation Centre - a regularly updated showcase for selections of work from designers, companies and academic institutions.

    (Image: The newly redesigned Design Centre by Conran Associates - 1980 ©Design Council / University of Brighton Design Archives)

    Establishing benchmarks and best practice

    It remained fundamental to Design Council’s agenda to raise the status as well as promote the value of the professional designer in commerce and industry. A new certification service for design consultancies and design departments provided a benchmark for best practice within the industry.

    British design interests were endorsed through a dedicated Consultancy Register for private companies and campaigns to persuade the public sector to invest in well-designed, homegrown products.

    (Image: Alan Fletcher, graphic designer, Designer of the Year - 1993 ©Design Council / University of Brighton Design Archives)

    The rise of the new independents

    Support for British companies remained Design Council’s primary objective. The Design Advisory Service, which brought together manufacturers and external consultants, was largely responsible for the development of independent design consultancies in the UK.

    In the early 90s, this service was reorganised into a regional network of support organisations for manufacturers. Led by senior industrialists, these focused on three main sectors: clothing and textiles, medical equipment and furniture.

    (Image: Sector Campaigns ©Design Council / University of Brighton Design Archives)

    Enhancing public understanding

    Design Council’s publishing policy aimed to provide the best possible educational support for design at all levels. A vast range of publications included engineering design guides, product catalogues and books on design theory and practice for professional audiences.

    Various books and slide sets were produced specifically for use in secondary schools and colleges, while the Design Centre sold books aimed at the general public as well as design professionals.

    (Image: Design Council publications ©Design Council / University of Brighton Design Archives)

    Diversifying the audience

    British manufacturing competitiveness remained a high priority for Design Council’s work. It continued to highlight the importance of adopting design-led processes during crucial stages of production – identifying the need for a product, its engineering specification, aesthetic appeal and final branding as well as marketing.

    A campaign to overcome the separation of arts and science promoted a cross-curricular view of design with special publications, teaching kits and design competitions.

    (Image: Horizontal Impact Rig, Creating a World That Works, exhibition - 1988 ©Design Council / University of Brighton Design Archives)

  6. 1990s

    Design changes gear

    A decade defined by economic uncertainty, the nineties saw design help Britain look to the new millennium with a sense of optimism.

    The Sorrell Review

    In 1993, the government requested a far-reaching review of Design Council and Michael Heseltine MP invited John Sorrell - Design Council member and founder of the successful design agency Newell and Sorrell - to lead it.

    Presented in 1994, The Future Design Council resulted in a much leaner and more agile collaborative thinktank organisation, chaired by Sorrell himself. Its regional offices were closed, as was the Design Centre in Haymarket and in early 1998 the newly structured organisation moved to offices in Bow Street, Covent Garden. 

    The third and fourth floors of the former telephone exchange were converted to office space and designed by interior designer Ben Kelly, whose work won FX International Interior Design and Design Week Awards.

    (Image ©Design Council)

    Focus on the customer

    Following The Future Design Council report, Design Council was structurally reorganised with a new strategic remit of research, lobbying and facilitating relationships between sectors.

    To promote competitiveness, it organised Design in Business Week, an annual programme of events across the UK providing access to the latest research and best practice, from benchmarking design to new product development and understanding customers’ needs.

    (Image ©Design Council)

    Project 2045

    In 1995, Design Council invited 2,045 individuals, schools and organisations to imagine what the world would be like in the year 2045. Their ideas were sealed in time capsules which would be opened in 50 years’ time.

    The British Museum selected 50 capsules to share with industry to help inspire design for the next century. 

    (Image ©Design Council)

    Building a national knowledge network

    Responding to the government’s new focus on improving small and medium-sized enterprises’ competitiveness and skills, in 1996 Design Council organised Design Links. This national network supplemented Business Links support services, many of which had a Design Counsellor providing practical and advisory design services to local businesses.

    (Image ©Design Council)

    The Millennium Products

    In 1998, Design Council launched an award to search for the most innovative, creative and well-designed products to mark the end of the millennium. Over 4,000 products were submitted and 1,012 were selected for the award - including the Skeleton Bobsled and the Millennium stamps.

    In December 1999, the Millennium Products were launched at the Millennium Dome by the then Prime Minister, Tony Blair.

    The products were exhibited in a site adjacent to the Millennium Dome throughout 2000.

    (Image ©Design Council)

  7. 2000s

    Democratising design

    At the turn of the century, British design flexed its muscles to show how innovation and cross-sector collaboration could influence economic, social and sustainable issues.

    Design and the Creative Industries

    Such was the interest in the products that had received Millennium Products status, in 2001 Design Council launched its 'Great Expectations' exhibition: a touring showcase that included many of them as well as new innovations.

    Commissioned by Design Council and curated, designed and managed by Casson Mann, the installation consisted of a 54m banqueting table covered with 100 objects chosen to represent the very best in British design, including Marks Barfield Architects' London Eye, Marion Deuchar's repackaging of George Orwell's novels for Penguin Books, Seymour Powell's Bioform bra, Thomas Heatherwick's Plank chair and Lambie-Nairn's BBC2 brand idents.

    First installed in New York’s Grand Central Station, Great Expectations subsequently toured the world between 2001 and 2002.

    (Image ©Casson Mann)

    The value of design to the economy

    In 2005, Sir George Cox led a review of the contribution of design, innovation and creativity to the UK economy. The result was 'The Cox Review', an influential report that was well received and referred to globally.

    Increasingly, Design Council focused on identifying and demonstrating design's value to the UK economy. 

    (Image ©iStock Photo)

    The Designing Demand initiative

    As a result of the Cox Review, in 2006 Design Council developed and launched 'Designing Demand' - a support programme for small and medium-sized companies helping them to use design more strategically within their businesses to unlock new value.

    The programme supported more than 2,000 businesses between 2007 and 2011 and had a strong commercial impact. For every £1 spent on design by businesses participating in the programme, they delivered £5 in exports, £4 in net operating profit and £20 in turnover.

    Designing Demand is now part of the Design Leadership Programme.

    (Image ©Design Council)

    Designs of the time

    In 2007, a social innovation programme called Designs of the Time (Dott) started in the North East region, funded by the regional development agency One NorthEast. The programme brought designers together with communities and service providers to tackle problem areas such as dementia, sexual health, schools and unemployment.

    Dott was a huge success, with many projects turning into new services, and was repeated in the South West in 2008.

    Also in 2007, a new in-house research and development interdisciplinary team, RED, explored approaches to economic and social issues through design innovation. RED papers delved into a wide range of issues including health and sustainability.

    (Image ©Design Council)

    Solving social challenges with design

    Since the launch of its Design Challenges open competitions, Design Council has helped to develop a number of products and services addressing a wide range of social issues on a national scale.

    These have included the development of well-designed and easy to clean hospital furniture in partnership with the Department of Health, and the development, in collaboration with Nominet, of digital services to tackle youth unemployment. 

    (Image ©Design Council)

    The Design Skills Alliance

    In 2008, Design Council funded and set up the Design Skills Alliance, a three-year good design practice campaign, in collaboration with the Creative & Cultural Skills Council.

    This scheme included a range of initiatives aimed at improving design training from primary through to higher education and professional development through a range of tools, information and advice for designers.

    (Image ©Design Council)

  8. 2010s

    Designing our future

    Design proved indispensable to the British economy and took centre stage in the London 2012 Olympics.

    Cabe joins Design Council

    In 2010, following the election of a coalition government in a challenging economic climate, there was a far-reaching review of all publicly funded organisations. While many organisations were culled, the government considered Design Council to have demonstrated and delivered value, meaning it survived.

    It was transitioned into a charity, retaining its Royal Charter, and at the same time it merged with Cabe: the Commission for Architecture and the Built Environment.

     (Image ©David Millington Photography)

    The Design Leadership Programme

    The Design Leadership Programme is a cross-sector support service. Design Council places hand-picked design experts from across the country into organisations to help them achieve their goals - whether those be growing a business, delivering better public services or developing breakthrough technology and taking it to market.

    The programme has worked with more than 1,000 businesses to help them unlock potential, as well as nearly every local authority in the country and some of the top research universities in the UK.

    To support the drive for innovation in the UK, Design Council created specialist streams to support technology start-ups and assist universities and research institutes to commercialise their research.

    (Image ©Design Council)

    Design’s role in the Olympics

    London 2012 was a defining moment in modern British history. Design Council Cabe played a significant role by reviewing every piece of construction within the Olympic Village, ensuring it met quality standards and made the most of the infrastructure investment.

    To celebrate the contribution of the design sector to London 2012, Design Council created the Beyond 2012 website to capture the stories, energy and passion of the people who worked behind the scenes to make the games such a success.

    (Image ©Design Council)

    Designing with the NHS

    Building on previous work in the healthcare sector, Design Council’s Challenges team tackled the pressing issue of violence and aggression towards frontline hospital staff, which costs the NHS an estimated £69m per year.

    It commissioned a multi-disciplinary design team, led by PearsonLloyd, to deliver a two-pronged solution called ‘A Better A&E’. This incorporated a ‘Guidance Solution’ - signage to guide and reassure patients, and a ‘People Solution’ - a programme to support staff in their interactions with patients.

    After one year, 88% of patients interviewed said that the new signage clarified the A&E process, while 75% of patients said it made the wait less frustrating. Violence and aggression was significantly reduced in the two pilot A&E units and has since been rolled out in other Trusts around the UK.

    This project won Creative Review's Best in Book award in 2014.

    (Image ©Design Council)

    Design Summit 2014

    In 2014, Design Council investigated how world-class companies such as Barclays, O2, Jaguar Land Rover, Virgin Atlantic, Philips and Diageo are benefiting from the strategic use of design. The report Leading Business by Design became the basis of its 2014 Design Summit at the British Museum, where the topic was explored further by a stellar cast of designers, business people and industry leaders.

    (Image ©Design Council)

    Behavioural design at work

    Inactivity now accounts for 17% of early deaths and costs the UK economy an estimated £900m every year. In response to this worrying pandemic, Design Council initiated the Active by Design campaign.

    This multidisciplinary campaign explores how buildings, streets and neighbourhoods can be designed in ways that encourage people to move more, and to make physical activity a normal and enjoyable part of everyday life. After the Active by Design Summit in September 2014, attended by designers, planners and health experts from around the world, Design Council began work with developers, local authorities and city planners to design activity into day-to-day life across the UK.

    (Image ©Design Council)

    Designing sustainable cities

    The power of design can be realised at every scale. In response to the government's City Deals, which gave new freedoms and flexibilities to cities around the UK, Design Council developed a new City Model to support local authorities in delivering well designed places, infrastructure and economic growth. Design Council piloted this new approach with the City of Oxford and the Royal Borough of Greenwich and is now working with cities around the country to help them plan healthy, sustainable places for the future.

    (Image ©Flickr Chris Chabot)

    The next generation: Shooting stars

    At Design Council, we are always looking for new talent and fresh thinking that could benefit design and the world around us. As part of our 70th celebrations, we've sought out 70 up-and-coming designers from a variety of disciplines who we believe have a fantastic future ahead of them - our Ones to Watch.

    We are paying tribute to our roots by launching a product innovation fund. Design Council Spark is an accelerator programme that will help inventors bring their brilliant product ideas to life.

    We’re also using our landmark anniversary as an opportunity to consider design’s role in the 21st century. We’ll be asking some of the world’s most influential and visionary thinkers to share their insights in a series of special essays and events.

    (Image: Harriet Vine, founder of Tatty Devine, scouting our Ones to Watch ©Design Council)

New horizons

The impact of design is now widely recognised, with Chief Design Officers a common role in businesses worldwide. 2014 saw the proposal to appoint a Head of Design in every UK government department and a Chief User Officer on all large government infrastructure projects.

The UK’s creative industries generate a staggering £8m per hour for the UK economy, and design is at the heart of this. The UK has the second largest design sector in the world, some of the best known names in design, and many of the world’s leading brands, buildings and products.

Government statistics from 2014 showed design is the fastest growing creative industries sector, both in terms of new jobs and gross value added. Design Council was closely involved in developing the Creative Industries Strategy, a cross-sector vision that will secure the long-term growth of UK creative industries.

Design Council continues to inspire new design thinking, encourage public debate and inform government policy to improve everyday life and help meet tomorrow’s challenges today.

We help businesses to grow, services to improve and people to live healthier, more enjoyable lives. Our work improves the communities we live in and develops the UK’s social and cultural wellbeing.

70 years after the foundation of the Council of Industrial Design, Design Council continues to live by the values set out at its conception – to champion great design that improves lives and makes things better.

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Feature — 27/04/2015