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Stimulating Business growth
Innovation is the most important driver of long-term prosperity. Our economy must be innovative in order to grow and succeed against global competition. Design helps turn innovative ideas into profitable offerings that meet consumer needs and compete on the world stage.
On average, for every £1 businesses invested in design, they gained over £4 net operating profit, over £20 net turnover and over £5 net exports.
Design boosts the UK economy by helping businesses to grow. For example, design can help established businesses to diversify, enter new markets and grow a share of existing markets.
Design-led innovation has also been proven to reduce risk, maximise value and attract investment - pillars of a successful economic model. Design is also proven to increase export and get the UK's scientific discoveries to market.
Over the last ten years, Design Council has worked with more than 4,000 businesses including British Airways, Thames Water and AGA.