Who we are
80 years of making life better by design.
We are the UK's national champion for design, uniquely dedicated to all design disciplines, showcasing brilliance, leading on new thinking, evidencing value and influencing policy to create an environment for design to thrive.
For over 8 decades we have worked to bring design to the places it can do the most good. Now our Design for Planet mission is tackling the biggest challenge of our time, galvanising and supporting the 1.97 million people working in the UK's design economy and help make design a regenerative world for all.
We equip designers and businesses with green and future skills.
By sharing skills, tools and knowledge, including our world famous Double Diamond framework, we support designers and those who commission them to design for good.
We activate design across sectors and communities.
Working with national and regional organisations to develop their design understanding and skills and embed design in everything they do.
We influence national policy and investment in design.
By providing evidence of the value of design and increasing its use, sharing inspiring examples, and creating enabling conditions for designers to do their best work.