Ben Casey is Co-founder and Director of the design agency The Chase. Listen back to his perceptive and engaging take 5 talk, held as part of the Design Manchester festival, in which he ran through The Chases five brand values. 

Ben illustrates each of the agencys five brand values through lively individual stories:

1. Inquisitive - the woodcarver

2. Conceptual - the newsagent

3. Relevance - the psychiatrist

4. Collaborative - the motorcyclist

5. Tenacious - the league tables

The take 5 format is simple. We invite a designer to share five insights (spending about five minutes on each one). Then we open up to the floor for five questions. And tickets cost just £5 (including a free drink).

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How to commission a designer: Step 6 - Measure your success Step six in our six-part series featuring practical tips, advice and checklists for businesses investing in design. The clearer the objectives in your brief, the easier it will be to measure the value of your design investment. Step six in our six-part series featuring practical tips, advice and checklists for businesses investing in design.

Feature — 01/05/2015

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