Transform Ageing is a design-led initiative that aims to change the experience of ageing for people in the south-west of England. 

We challenged social ventures to find solutions and create lasting change through the initiative, breaking down barriers and supporting ageing societies.

Kate Smith founded Memory Matters with her sister-in-law, Laura Walker. Both qualified nurses, they are passionate about turning the experience of people living with dementia into a positive one. Their experience in the healthcare sector showed them that this wasn't always the case.

Transform Ageing is a pioneering programme taking a community and design led approach to improve people’s experience of ageing. It brings together people in later life, their friends, family and carers, social entrepreneurs and public sector leaders to define, develop and deliver new solutions that better support the needs and aspirations of our ageing communities.

Transform Ageing is brought to you by:

Big Lottery Fund, Design Council and partners.

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News & opinion

Designing for diversity Inclusive design is about designing for a diverse a range of people. It is a philosophy that encourages us to consider how size, shape, age, gender, sexuality, ethnicity, education levels and so on shape the way we interact with the world. Inclusive design is about designing for a diverse a range of people.

Feature — 27/06/2019

Watch: Transform Ageing – Later life is for living 56 projects and counting! We’re proud to present our new film celebrating how our Transform Ageing programme is designing a better experience for later life. We’re proud to present our new film celebrating how our Transform Ageing programme is designing a better experience for later life.

Feature — 25/04/2019

TickleFLEX: The Design Council Spark awardee whose device for diabetics has revolutionised... As someone with Type 1 diabetes, Peter Bailey is only too aware of the daily, often uncomfortable, challenges of self-injecting insulin. So he came up with the TickleFLEX, a product that controls the needle depth and blocks the pain pathways, and which saw him become a finalist of Design Council... 2016 finalist Peter Bailey talks about being diabetic, the power of positive feedback and why Spark was a springboard to his success.

Feature — 28/02/2019

Starling Bank – How design benefits business Starling Bank is a digital, mobile only bank based in the UK with a team of technologists, artists, money experts, designers and marketers. They are a brilliant example of how design is being used in new and innovative ways in order to grow the business and add value to the company. Starling Bank is a digital, mobile only bank based in the UK with a team of technologists, artists, money experts, designers and marketers.

Feature — 30/01/2019

London isn’t the only option – the growth of regional creative hubs Mike Rawlinson, Design Director and Founder of City ID, a city information and wayfinding design company based in Bristol, tells us how his organisation has benefited from being local and the introduction of their design award for students. Mike Rawlinson, Design Director and Founder of City ID, tells us how his organisation has benefited from being local

Feature — 11/12/2018

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