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Laura Melissa Williams

Speculative Design, Futures DesignStrategic Design, Design InnovationSystemic Design, Policy Design

Laura is an interdisciplinary design strategist, creative facilitator, artist, systems thinker, and coach. She has spent 20 years helping clients future-proof their organisations, working across public and private sectors in the UK, US, Europe, and beyond. Her clients include the BBC, Sony, the British Science Association, Google, Innovate UK, The Future Laboratory, and numerous civic institutions.

A UK Design Council Expert for over six years, Laura has led and contributed to numerous health and design-for-planet programs, and has co-authored and informed seminal Design Council publications including the Systemic Design Toolkit (2024) and the Green Design Skills Blueprint (2025). She also contributed to the System-Shifting Design (2021) report and the Department for Environment, Food & Rural Affairs (Defra) 2025 Global Mega Trends Futures report.

As an artist, she has exhibited at the Royal Geographical Society in London and is a member of the Wilderness Art Collective. Her artistic practice explores participation and ritual, deepening connections between humans and other living species and systems. In 2023, Laura was shortlisted for the prestigious Maison/0 This Earth Award.

She is a 2024 Bio-Leadership Fellow, part of a global network of 200 nature-focused leaders. Laura holds a first-class degree in Design for Industry from Northumbria University and an MA in Art and Science from Central Saint Martins.

Laura Melissa Williams

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