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Joe Macleod

Strategic Design, Design InnovationDesign Critic, Writer, CuratorService, Experience & UX Design

Joe Macleod designs ends. He is the founder of the world's first customer ending business. A veteran of the product development industry with decades of experience across service, digital, and product sectors.


TEDx Speaker. Wired says, “An energetic Englishman, Macleod advises companies on how to game out their endgames. Every product faces a cycle of endings. It's important to plan for each of them. Not all companies do." Fast Company says, “Joe Macleod wants brands to focus on what happens to products at the end of their life cycle—not just for the environment but for the entire consumer experience.”


Head of Endineering at AndEnd, training, championing, and consulting on designing better endings. Clients include Volvo, Logitech, Intuit, EY, Fairphone, Spotify, and Microsoft. He is the author of the Ends book that iFixIt called “the best book about consumer e-waste” and the new book – Endineering, which people are saying “defines and maps out a whole new sub-discipline of study.” The Do Lectures consider the Endineering book one of the best business books of 2022.

Joe Macleod