Skip to content

What is design?

Design is what happens when people use creativity to solve problems.

Computers and coffee cups, skyscrapers and socks. Everything not made by nature, has been designed.

Britain is a world leader in design.

Dame Vivienne Westwood

Iconic fashion designer who campaigned tirelessly for climate change awareness and changes in the fashion industry.

Thomas Heatherwick

Multi-award winning architect, known for his sculptural architecture and strategic thinking.

Sir Jony Ive

Innovative designer and thinker, he was the former CDO at Apple and the mind behind the iPod, iMac, iPhone and iPad.

Natsai Audrey Chieza

Visionary designer aiming to empower industry to make an impactful transition towards sustainable futures.

Sir Terence Conran

Iconic designer and restaurateur, he founded Habitat and was instrumental in the re-designing of post-War Britain.

There has never been a better time to become a designer.

The planet needs design solutions to help tackle the climate crisis.

We need a more diverse mix of people designing to represent the society we live in. Many every day designs such as crash test dummies or non-touch hand dryers were not designed with women or people of colour in mind and this needs to change.

Learn more about the power of design:

our events

our design resources

sign up to our monthly newsletter