How Thomson Reuters redesigned market trading and changed their company for good
Rachel Jackson, Head of Design at Thomson Reuters shares how her design team was able to inspire change within the huge multi-national news and media organisation.
Overhauling the user experience put the design team on the map allowing them to establish a design lab within the firm, fundamentally changing the way the company develops products.
User-testing Eikon at the Thomson Reuters design lab
Driving the new design thinking that is being applied across the business are four core principles which Rachel expands on in her talk:
- Thinking big
You can read more case studies of how businesses are using design to give themselves a competitive edge in our Leading Business by Design report.
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