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Ideas to Action

22 March 2022

How we delivered  

With a mission to use design tools and methods to reduce inequalities in physical activity, the programme was about doing things differently: working together and designing new solutions – based on what people want and need – to encourage people to become more active.  

Using our Framework for Innovation and Double Diamond, the programme supported teams to further explore the needs and wants of their users and place them at the heart of the decisions they make and the service, products and places they design. The programme also developed key skills and capabilities to embed new ways of working across the sector.  

Two cohorts built their skills and capabilities through a series of online masterclasses, workshops, campfire sharing sessions and one-to-one coaching calls over the course of one 6-month programme and another 4-month programme.  

Resources were also made available to the public through a microsite including a resource hub, a public webinar with inspirational talks from four Design Council Experts, sixty free one-hour coaching calls were available and a podcast series was created with the community innovation teams. 


100 %
of respondents to the programme’s endline surveys agreed that the tools they learned about and put into practice on the programme enabled them to better understand the needs, barriers, and lived experience of target groups.

70 %
of respondents from the Sector Innovation Programme said that they were going to share what they learned with other people at work.

100 %
participants of the free public coaching calls told us they understood design thinking better than before.

The coaching/support team were incredible – positive, helpful, knowledgeable - I feel like I’ve learned a lot from sessions with them and only wish there was more time!  Also, the overall vibe/style of the programme was very fresh, humorous and upbeat - which was very energising and engaging.

It's been nourishing. Rewarding. Mind-blowing. Reaffirming.

The Bridge

Category: Public sector & social innovation

Double Diamond Model

Model created to help teams further explore their user requirements.