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Barry Waddilove

Product, Industrial & Packaging DesignStrategic Design, Design Innovation

Barry has 30+ years’ experience in design and sustainability with brands and organizations across 25 countries. During various roles across global corporates, he has developed deep knowledge of innovation processes and business model development. His academic research for the Ellen MacArthur Foundation and Cranfield University during 2014 and 2015 explored the role of System Design in Circular Business Model Development. He also worked as a design and Innovation adviser for Innovate UK KTN, working across UK business sectors sharing knowledge, facilitating cross-disciplinary collaborations, and informing funding & policy.


Most recently, Barry has been working for the Swedish Consumer Electronics company Electrolux Group, first leading their US design team based in Charlotte, NC, and then later joining the global sustainability leadership team in Stockholm as Head of Circular Economy and Partnerships. Barry holds an MDes in Design and Innovation for Sustainability from Cranfield University and is also a fellow of the RSA.

Barry Waddilove