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Good business examples

Decathalon Decathlon is a 50-year-old sports equipment and apparel company that’s shifted its purpose from simply selling gear to getting more people moving in the most sustainable way. Their…

Senior Research and Impact Manager (maternity cover) Anna Studman

Senior Research and Impact Manager (maternity cover) Anna Studman

Anna is the Senior Research and Impact Manager (maternity cover) at the Design Council. She oversees the Design Council’s flagship national research programme, Design Economy, and supports the…

Fundraising and Partnerships Lead Ellie Fletcher-Bardsley

Fundraising and Partnerships Lead Ellie Fletcher-Bardsley

Ellie Fletcher‑Bardsley joined the Design Council in March 2026 as the Fundraising and Partnerships Lead. In this newly created role, she is spearheading, alongside the Head of Programmes, a bold new…

The Design Value Framework

The Design Value Framework

As part of the 2021 Design Economy we developed a framework for designers and commissioners to identify and assess the wider social, environmental and democratic impacts of their work.

The Double Diamond

The Double Diamond

A universally accepted depiction of the design process.

Systemic Design Framework

Systemic Design Framework

Developed to help designers working on major complex challenges that involve people across different disciplines and sectors.