Zung Nguyen Vu
Zung is a researcher, designer, and urbanist working to improve public service and public spaces.
She is passionate about making our towns and cities better for people and the planet by questioning existing assumptions baked into how we have always designed. Zung believes that the design of public spaces and services should be better connected, through a shared vision of user experience and social value, and a careful consideration of system effects. To encourage innovation, Zung borrows methodologies and mindsets from the digital world (including user research, service design, user experience design, agile) and adapts them to the built environment. Her design process is data-driven, and she heavily relies on both quantitative and qualitative research, as well as data analytics.
Zung is currently a Principal Consultant at TPXimpact (previously Futuregov). Zung has led design and strategy projects for clients including the Connected Places Catapult, Bloomberg Philanthropies, British Library, V&A Museum, Transport for Wales, London Legacy Development Corporation, and East West Rail.